Morten Holm

Need an expert in online marketing strategy, with focus on execution?

Who has worked with online marketing for more than 20 years and has a broad and deep knowledge of all online marketing, including social media, social selling, and sell without selling.

I currently advise national and international companies and public institutions on online marketing and the use of social media.

Since 2017, I have trained more than 5,000 employees and executives in the professional use of social media in national and international companies.

I Lectured at Niels Brock business college and the Zealand Academy of Technologies and Business at the bachelor's level.

I am daily active on LinkedIn, with more than 17,000 followers.

Key Performance

Online Marketing Management

Experience with all aspects of Online marketing including e-commerce.
- Advise both national and international companies as well as public institutions in online marketing and professional use of social media.
- Analysis of the Online marketing and e-commerce related performance.
- Monitoring and evaluation of users' behaviour to derive suggestions for improvements.
- Management of SEO/SEM related matters.
- Participation in the development of online marketing campaigns.
-Well-developed understanding of data analysis as well as website metrics
I am specialized in the most used online media on the market, from strategy to practical performance: LinkedIn, Facebook, Instagram, Adwords, YouTube, Twitter, and Google analytics etc.

New business development

Extensive experience in developing new business areas.
Right from bringing KRAK'S publishing house into the digital age with KRAK Internet and VIRK.
As well as being a large part of the business transition from picture tube TV to flat screen TV for Grundig Deutschland GmbH (Nordic Department)

Sales Management

I have build and promote strong, long-lasting national and international customer relationships, by partnering with the clients and understanding their needs.
Full sales management including acquiring, maintaining and developing customers such as: IBM, ITWGSE, etc.
Sales manager for teams of up to 10 salespeople and key account managers.

Teaching and Education

Since 2016, I have trained over 5,000 employees and managers in the use of social media in national and international companies. In parallel, I have taught at EASJ and Nielsbrock.

Testimonials

Clients

IBM, OTICON, DTU, ITW GSE, SSAB, Niels Brock, IDEmøbler, Din Isenkræmmer, Lokal Forsikring G/S, Palæo, UNORD, Erhvervsakademi Sjælland, Waterfront Shoppingcenter, Næstved Storcenter, ROPOX, Future Navigator, Nybolig, 42RAW, Studieskolen, Knuthenborg Safaripark, VM i Kvinde Håndbold, Bet25 Liga Næstved Boldklub, and lotes of other companies
These are companies and projects that I have worked with, within the last 3 years.

Resume

More than 20 Years of Online Marketing Experience

Experience

2021 - Present
Self-employed

Independent digital marketing and e-commerce management consultant

As a passionate professional with a solid digital marketing and e-commerce management background, I am confident that my skills and experience can be applied to your business.

The opportunity to be part of your journey towards digital transformation in global trade with a focus on creating more opportunities for your customers.
I am eager to contribute to growth by implementing and managing effective digital marketing strategies.

In my previous position as Digital Sales and Marketing Specialist, I was responsible for planning and executing comprehensive digital marketing campaigns that led to a 10% increase in ROAS and a 35% boost in organic search traffic.
I have hands-on experience with SEO, Google Analytics, and various online software. I have a proven track record of conducting competitor research, staying abreast of industry trends, and applying best practices to optimize online content.

As an expert in online marketing and e-commerce, I have developed a deep understanding of digital technologies and marketing channels. I am always keen to keep up to date with the latest technology and best practices. My strong communication skills and ability to collaborate as a team player will help me integrate seamlessly into your global digital sales and marketing team.

I am excited to join you as a Digital Sales and Marketing management consultant and play an essential role in the company's success.

I look forward to discussing my qualifications further and learning more about your company.

2014 - 2021
Speak Media

Head of Digital Marketing

I am driven by online marketing results!
By knowledge, and by Big Data.

As Head of Digital Marketing I am in generally responsible for planning, developing, implementing and managing the overall digital marketing strategy for primary large accounts (Fortune 500 companies, and large national Danish companies as well as public institutions)
My primary markets are USA, UK, Germany, Nordic. Secondary the rest of Europe.
In addition, I am responsible for managing, guiding and training digital marketers and other marketing positions in internal and external teams.
In 2016-19, I trained more than 5,000 employees and executives in the use of social media, and online marketing in national and International companies.

I am specialized in the most used online media on the market, from strategy to practical performance: LinkedIn, Facebook, Instagram, Adwords, YouTube, Twitter, and Google analytics etc.

Key points for my daily rutines:
Execute and analyze Online Marketing campaigns
Translating a vision for online marketing into a coherent digital marketing strategy
Developing and executing integrated online strategy with wider company marketing plans
Leading and managing digital marketing team
Enhancing ecommerce by increasing web visibility and traffic
Using PPC, SEO, email campaigns, blogs, forums, and other social media experience to generate leads
Understanding analytics and measuring ROI
Increase brand awareness
Making sure marketing plan is in alignment with marketing budget
Analyse marketing plan and performance using KPI’s
Working with senior employees in development of overall business plan

You can read some of my articles about Social Media, and Online Marketing at LinkedIn:
Online Marketing articles

Join my LinkedIn Gruppe for Online Marketing, with more than 1000 members to have a conversation with about online marketing.
LinkedIn Online marketing group

Join my Facebook group for Social Media. One of the largest group in Denmark for conversation about Social media topics.
Facebook group for Social media topics.

2018 - 2021
Zealand

Lecturer at Zealand (Erhvervsakademi Sjælland)

Part-time lecturer in:
Digital Markeing Strategy
Online Marketing Management.
Social Media advertising
E-Business

Subjects that can be used in, for example, the bachelor's program in International Business Marketing.

2012 - 2014
24VOX

General Manager (GM)

Disruption and transforming the voiceover industy.
24vox was the first Company in the World where Internatioanl clients could buy voices directly from our e-commerce site.

My daily rutines:

-Developing and implementing growth strategies.
-Training low-level managers and staff.
-Creating and managing budgets.
-Improving revenue.
-Hiring employees and voice actors (More than 1000 actors from more than 50 countries)
-Evaluating performance and productivity.
-Analyzing accounting and financial data.
-Researching and identifying growth opportunities.
-Generating reports and giving presentations.

Best handpicked voices, to the best prices.
SAME RATE in all of 50 Languages.

Search - Listen - Buy
As easy, as it sounds!

2006 - 2012
Grundig GmbH

Key Account Manager

Responsible for the Danish retail market / Large Accounts.

-Developing trust relationships with a portfolio of major clients, to ensure they do not turn to competition.
-Acquiring a thorough understanding of key customer needs and requirements.
-Expanding the relationships with existing customers by continuously proposing solutions that meet their objectives.

Continuing education

2008
University of Studies

Fronted Development

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2007
University of Studies

Graphic Design

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Education

2008
University of Studies

Fronted Development

Maecenas finibus nec sem ut imperdiet. Ut tincidunt est ac dolor aliquam sodales. Phasellus sed mauris hendrerit, laoreet sem in, lobortis ante.
2007
University of Studies

Graphic Design

Aliquam tincidunt malesuada tortor vitae iaculis. In eu turpis iaculis, feugiat risus quis, aliquet urna. Quisque fringilla mollis risus, eu pulvinar dolor.

Strategy Skills

Online Marketing Management

100%

Digital Business Development

95%

Teaching and Education

90%

Sales and Key Account Management

90%

Online Marketing Skills

SEO - Search Engine Optimization

100%

Google Ads. Marketing

95%

News Mail Marketing

80%

Bing and other media Marketing

70%

Social Media Skills

LinkedIn Marketing

100%

YouTube Marketing

95%

Facebook Marketing

90%

Twitter Marketing

80%

Instagram Marketing

75%

Language

Danish (Native)

100%

English (Business)

85%

Swedish

50%

Portfolio

My Works
Judge for Entrepreneurship Day at Niels Brock

Judge for Entrepreneurship Day at Niels Brock

Education
Business Copenhagen Online Marketing education

Business Copenhagen Online Marketing education

Education
IBM Clients- Learn how to use social media for business

IBM Clients- Learn how to use social media for business

Education
Lecture for Niels Brock Students

Lecture for Niels Brock Students

Education
Continuing Education of the Administration at U / Nord

Continuing Education of the Administration at U / Nord

Education
Client  – Page 1 placement on Google USA

Client – Page 1 placement on Google USA

SEO
Client – Page 1 placement on Google United Kingdom

Client – Page 1 placement on Google United Kingdom

SEO
Client – Page 1 placement on Google Denmark

Client – Page 1 placement on Google Denmark

SEO
Niels Brock business college

Niels Brock business college

Education
IBM – Education in Social Media and employee advocacy

IBM – Education in Social Media and employee advocacy

Education
How to use Social Media for business – TOP 100 Companies DK

How to use Social Media for business – TOP 100 Companies DK

Education

Events

Linkedin Træning Morten Holm

8 November 2021
LinkedIn training.
Target group: Business to Business companies.

Price: Free participation
Read More


Morten Holm Marketing

18 October 2021
Facilitated by Google.
Data driven marketing.
Target group: Service companies.
Price: Free participation
Read More


Morten Holm Google

11 October 2021
Google Event RETAIL.
Read more


3 October 2021
Facebook for Business
PRIVATE EVENT
Marlene Juhl Jørgensen – Fine Jewellery

Read more


1 October 2021
Facebook for Business
PRIVATE EVENT
ADDLIFE SWEDEN

Read more


Contact

Get in Touch

+45-36202074

Copenhagen

hr@mortenholm.dk

Available for master classes

How Can I Help You?

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